Privacy policy
Privacy Policy
Last Updated: 24 September 2026
This Privacy Policy explains how Divfruit and Food, operating under the trade name Chericious, collects, uses, stores, and protects information when you visit or purchase from chericious.com.
1. Information We Collect
Depending on how you interact with our website, we may collect:
Personal Information
* Name
* Mobile number
* Email address
* Billing address
* Shipping address
* Payment-related information
* Order history
* Customer-service communications
Technical Information
We may automatically collect information such as:
* IP address
* Browser type
* Device information
* Operating system
* Website pages visited
* Referring website
* Approximate location derived from technical information
* Cookies and similar technologies
2. How We Use Your Information
We may use collected information to:
* Process and deliver orders
* Process payments
* Provide customer support
* Communicate order updates
* Send transactional messages
* Handle refunds, cancellations, and complaints
* Improve our products and website
* Prevent fraud and misuse
* Understand website usage
* Conduct analytics
* Measure marketing and advertising performance
* Send marketing communications where permitted
* Comply with applicable legal and regulatory requirements
3. Marketing Communications
Where permitted and subject to applicable requirements, Chericious may send promotional communications through email, WhatsApp, SMS, or other communication channels.
You may opt out of promotional communications at any time by following available unsubscribe instructions or contacting us.
Transactional communications relating to your orders may still be sent where necessary.
4. Payment Information
Payments may be processed through third-party payment gateways.
Chericious generally does not store complete debit-card, credit-card, or banking credentials on its own servers.
Payment information is handled by the relevant payment service provider according to its own security and privacy practices.
5. Sharing Information
We may share necessary information with trusted service providers that help us operate our business, including:
* Payment processors
* Logistics and courier companies
* Website and hosting providers
* Technology and analytics providers
* Customer-support providers
* Marketing and communication platforms
Information will be shared where reasonably necessary for the relevant business purpose, service, or legal requirement.
6. Cookies
Chericious may use cookies and similar technologies to:
* Keep the website functioning
* Remember preferences
* Understand website traffic
* Improve user experience
* Measure advertising performance
* Support relevant marketing activities
You may manage cookies through your browser settings.
7. Data Security
We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
8. Data Retention
We retain personal information for as long as reasonably necessary for fulfilling orders, maintaining business records, resolving disputes, complying with legal obligations, and other legitimate business purposes.
9. Third-Party Websites
Our website may contain links to third-party websites or services.
Chericious is not responsible for the privacy practices or content of third-party websites.
10. Children’s Information
Our website is not intended to knowingly collect personal information from children without appropriate authorization.
If you believe that a child has provided personal information to us improperly, please contact us.
11. Your Rights
Subject to applicable law, you may have rights regarding your personal information, including rights to request access, correction, deletion, withdrawal of consent, or other applicable rights.
Requests can be made using the contact details below.
12. Changes to This Policy
Chericious may update this Privacy Policy from time to time.
The updated version will be posted on this page with a revised “Last Updated” date.
13. Contact
Divfruit and Food
Trade Name: Chericious
Email: info@chericious.com
WhatsApp: +91 9099100155
Registered Address: B107, Shivalik Platinum, Judges Bunglow Road, Ahmedabad – 380054, Gujarat, India
